ZYN's Continuity Program Promoted on Social Media Sources from 2020-2025.

Page D Dobbs¹, Lauren Czaplicki², Rae-Anne Serville³, Paula Hayek³, Abbie Walls³, Robert Jackler, Lisa Henriksen⁴

¹Department of Health Behavior and Health Education, Fay W. Boozman College of Public Health, University of Arkansas for Medical Sciences.

²Department of Health, Behavior and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, Maryland, USA.

³Health, Human Performance and Recreation, College of Education and Health Professions, University of Arkansas.

⁴Stanford Prevention Research Center, Stanford University School of Medicine, Palo Alto, California, USA.

PubMed DOI

Abstract

INTRODUCTION: Continuity programs are a marketing strategy that use proof-of-purchase to redeem points that can be exchanged for prizes. Tobacco companies that sell nicotine pouches use continuity programs to promote their products, including the brand leader, ZYN (Philip Morris International). The purpose of this study was to characterize social media advertisements about ZYN's continuity program…

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