About Fitbit
Fitbit is a leading wearable technology company acquired by Google that designs and manufactures activity trackers, smartwatches, and health monitoring devices. Now integrated into Google's ecosystem, Fitbit offers a range of products including the Google Fitbit Air, Pixel Watch series, Charge 6 tracker, Sense 2, Versa 4, and Inspire 3. These devices track various health metrics including activity levels, heart rate, sleep patterns, and fitness goals. The company has evolved from standalone fitness trackers to sophisticated smartwatches that integrate with Google's AI capabilities through the Google Health app (formerly Fitbit app). The platform now features Google Health Premium, a membership service that provides personalized fitness, sleep, and health coaching powered by Gemini AI. This coaching adapts to users' progress, adjusts plans based on rest and recovery needs, and provides proactive health suggestions. Fitbit devices are designed to work seamlessly within the Google Pixel ecosystem, pairing with Android phones and other Google products. The company serves consumers seeking to improve their health and fitness through continuous monitoring and data-driven insights. Fitbit has partnered with notable figures like Stephen Curry to develop performance-focused health solutions. The devices range from basic activity trackers with up to 7 days battery life to advanced smartwatches with AMOLED displays and comprehensive health monitoring capabilities.
Mission & Story
Mission
Make every move a healthy one
Clinical Focus
Medical conditions and clinical areas addressed by Fitbit.
Who It Serves
Milestones & Awards
Recent Milestones
Launch of Google Fitbit Air, Pixel Watch 4, integration of Gemini AI into Google Health Premium, rebranding of Fitbit app to Google Health app, March Pixel Drop featuring Scam & Loss of Pulse Detection
Key Partnerships
Company Details
- Headquarters
- Mountain View, CA, USA
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