About Measure Labs, Inc. (Dba Preemptiveai, Inc.)
Preemptive (operating as PreemptiveAI, Inc., formerly Measure Labs, Inc.) is building a foundational layer beneath traditional primary care through continuous physiological monitoring and human-guided stewardship. The company transforms smartphones into optical sensors that capture blood-flow patterns, creating personalized health baselines that evolve over time. By aggregating thousands of passive measurements from phone cameras and compatible wearables, Preemptive's AI models learn to distinguish normal daily fluctuations from meaningful physiological drift. Each member is paired with a dedicated nurse guide who provides longitudinal clinical oversight, filtering algorithmic signals to separate daily noise from actual risk. This human-in-the-loop approach ensures interventions occur only when clinically warranted. Rather than replacing physicians, Preemptive strengthens the existing healthcare system by providing the early signal intelligence that allows primary care to transition from reactive appointments to proactive management. The platform monitors cardiovascular health, autonomic balance, metabolic state, and mental well-being, catching silent disease progression weeks or months before costly hospitalizations occur. Founded by digital health and AI researchers, Preemptive serves multiple stakeholders including individual members, families, clinicians, payers, digital health companies, and pharmaceutical organizations. The company partners with leading institutions including Duke Health, Stanford Health Care, and UW Medicine to shape the future of proactive care.
Mission & Story
Mission
To add an earlier, human-guided foundation beneath modern healthcare by providing continuous physiological understanding that enables action before symptoms or emergencies.
Founding Story
Founded by Jamien McCullum (digital health entrepreneur with experience scaling RPM platforms) and Dr. Matt Whitehill (PhD in Computer Science from University of Washington, AI researcher specializing in sensing and signal processing). The founders observed that healthcare's episodic structure misses the continuous nature of disease development, creating a structural gap between annual visits where patients remain invisible to their care teams.
Clinical Focus
Medical conditions and clinical areas addressed by Measure Labs, Inc. (Dba Preemptiveai, Inc.).
Who It Serves
Milestones & Awards
Recent Milestones
Founders letter published August 2023 announcing the company's mission and approach. Partnerships established with major academic medical centers.
Awards & Recognition
Supported by AI2 Incubator (Allen Institute for AI)
Key Partnerships
Social & Media
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Company Details
- Founded
- 2023
- Headquarters
- Seattle, WA, USA
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