About Simple
Simple is a health technology company that provides an AI-powered weight loss and wellness coaching app designed to help users achieve sustainable weight loss and healthier lifestyles. The company's approach centers on behavior change rather than restrictive dieting, combining intermittent fasting guidance, nutrition education, and personalized coaching through its award-winning AI coach, Avo. Simple's platform includes features such as a food scanner with smart feedback, personalized fasting schedules, activity tracking for Pilates, yoga, and walking, and hydration monitoring. The app is distinguished by its dual-coach system: Avo, the empathetic AI coach that adapts plans in real-time and provides personalized daily actions, and Blinky, a motivational companion that celebrates wins and keeps users accountable. Simple's methodology prioritizes safety and sustainability, teaching users to meet nutritional needs and develop long-term healthy habits without calorie counting, eliminating food groups, or weighing food. The company has helped users collectively lose over 20 million pounds and serves millions of users globally. Simple offers both free and premium subscription tiers, with the premium version unlocking personalized daily check-ins, educational content, and advanced coaching features. All content is grounded in evidence-based science and reviewed by nutrition and health experts.
Clinical Focus
Medical conditions and clinical areas addressed by Simple.
Who It Serves
Milestones & Awards
Recent Milestones
Raised $35 million in funding (October 2025); Users collectively lost 20 million pounds (February 2026); Won silver at Digital Health Awards 2026 in Mobile Applications category (June 2026); Won MedTech Breakthrough Award for Best Virtual Coach for second consecutive year (April 2026); Launched Blinky motivational companion and Success Score feature (November 2025)
Awards & Recognition
Digital Health Awards Winner 2025; MedTech Breakthrough Best Virtual Health Coach (2025 and 2026); World Future Awards Top 100 AI Companies; Silver winner at Digital Health Awards Spring 2026 (Mobile Applications category)
Social & Media
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Company Details
- Headquarters
- Dover, DE, USA
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